Yahoo Changes May Affect Your Deliverability

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Yahoo Changes May Affect Your Deliverability

Δημοσίευση από Γεράσιμος » 22 Δεκ 2014, 01:11

Yahoo recently changed its authentication policy, and the change could impact delivery of emails that come from yahoo.com addresses. That means if you send a campaign and your From address is a personal address at yahoo.com, there’s an increased chance your emails will go to spam or bounce.

Why is this happening? In an attempt to stop fraudulent emails, Yahoo changed its DMARC authentication policy to reject emails that claim to come from yahoo.com but actually originate at non-Yahoo servers. For more information on the DMARC authentication protocol, check out this DMARC primer from Laura Atkins at Word to the Wise.
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